Beauty Strategy

Fire chief Song Yan and emergency doctor Xu Qin were separated by family opposition when they were younger. Now ten years later, they meet again due to their professions. After experiencing life and death together, they manage to find their way back, working together and encouraging each other. They acknowledge each other's individual growth after years apart, but will they be able to overcome the obstacles in their path this time to stay together?

During the reign of Long Hua, court power struggles intertwine with a forbidden romance. Xiao Duo, a formidable eunuch conspiring with Prince Fu to seize the throne, rescues Bu Yinlou, a tribute lady meant to die for the late emperor. Forced into each other’s lives, they slowly fall in love despite their unequal status. Their bond deepens on a journey to Jiangnan, but threats from rival factions, the palace, and Xiao Duo’s hidden identity place them in constant danger. Caught between love and ambition, they must navigate betrayal and sacrifice as fate pushes them toward a perilous future.

A princess and a prince who can't see eye to eye find themselves stuck in an arranged marriage. Yet they start opening up to each other because of hypnosis. Li Ming Yue, a princess, and Li Qian, a prince, are forced to marry each other due to royal obligations. When she triggers memories from his past through the use of hypnosis, Li Qian starts to accept his wife knowing that she can help him regain his memories.

Gu Chuan is a passion-filled, vibrant young man with his whole life ahead of him – until his life is turned upside down by a sudden traffic accident. He suffers life-threatening injuries to his heart and surgeons are able to save him by giving him an emergency heart transplant.

Qian Jing is a strong and independent woman, who was the only one able to take the position of personal assistant for the demanding CEO, Gu Yi. Soon, their relationship becomes not only professional but also romantic. The problem, however, is that nobody knows the true face of Gu Yi, who after a car accident, from being tender and understanding for a moment, can switch in a few seconds to being cruel and obsessive, especially towards Qian Jing. Soon, Qian Jing not only has to deal with her complicated feelings for her boss, but also her past, especially since her motives for becoming Gu Yi's assistant in the first place are not as noble as they might seem.

In 1940s Shanghai, struggling actor Ding Yi is forced to impersonate a blind cryptography expert after agent Gu Yinshan mistakenly kills the real man. Disguised as his assistant, Gu Yinshan joins Ding Yi to infiltrate Japanese intelligence with the help of theater owner Xian Biyun. Facing constant danger, the unlikely duo form a deep brotherhood, but their clashing loyalties lead to an inevitable test of trust and sacrifice.

In the vast desert, three cities stand in a delicate balance of power, with a turbulent political landscape filled with constant conflict. The most beautiful woman of the desert, Princess Huang Beishuang of a fallen clan, is unexpectedly chosen as the envoy for a peace marriage and sent to Yunpei City. Along the way, she becomes entangled with three influential men of the desert. What begins as a complex game of mutual manipulation turns into a love-hate struggle between the rebellious "black lotus" and the three powerful figures of the desert. Refusing to be a pawn of fate, Huang Beishuang uses her intelligence, bravery, and unwavering determination to establish her place in the perilous desert. In the process, she develops romantic feelings for the northern lord, Huo Qingyun. The stunning beauty embarks on a dream-like journey through the desert, navigating a web of illusions and dangers as she stirs up the winds of change in her quest for dominance.

The story of an ordinary girl who falls head over heels for the most popular guy in school.

The Qian family, the richest family in the capital, is headed by five sisters, who are called "Qian's Five Beauties". The "Five Beauties of Qian" is made up of Qian Jinjin who is the eldest sister who is obsessed with making money. The second sister Qian Yinyin with her top visuals is a well-known socialite. The third sister Qian Zhuzhu is highly skilled in martial arts. The fourth sister Qian Baobao is cute and kind. The fifth and youngest Qian Beibei is the resident troublemaker. As the president of the Chamber of Commerce, Qian Jinjin's bold move to pursue Yan Yaoyu becomes a huge sensation.

Lin Suisui is transported into the broken plot of My Fair Princess and becomes a maid in the Empress’s palace. To return home, she must fix the story, while unexpected complications from a mysterious guard threaten to derail everything.

Wu Jin, a demon hunter with Moon People powers, is on a quest to eliminate evil spirits. He is joined by Shui Yao, a Longxu Kingdom survivor; Song Zhiru, Tianluo Town's first female innkeeper; and Li Yan, a righteous scholar. Together, they uncover demonic mysteries. As dark secrets come to light, their resolve is tested, endangering the human world.

Xiu Ju, a clever young woman from a poor family, sells handmade goods to care for her sick mother while secretly learning outside a school. She falls for the kind-hearted Shen Yanzhou, but to save her mother and repay a debt, she’s forced to marry his older brother, Shen Yanqing. Trapped between love and obligation, Xiu Ju finds herself in a tangled web of emotions within the Shen family.

Using a fake imperial decree, the second prince lures Yun Tianchen into a trap, where he is nearly killed. Luo Mingyue, the sole survivor, joins forces with the disguised Yun Tianchen to expose the conspirators and finds their relationship growing amid revenge and political intrigue.

Tangxi Jin, the Princess of Lian City, and Lie Yunzheng develop a relationship that is tested by political upheaval and complicated personal circumstances. As they grow through a series of challenges and changing relationships, they remain steadfast in their convictions while pursuing a future together.

After suffering from a devastating calamity due to the earthquake, the story set in Tangshan is an emotional journey about two households, three generations and nine people with different last names who come to form a family.

After the obedient daughter of a wealthy family, Qiao Nian, falls from a building, her spirit possesses Jiang Zechen. With only seven days to recover her missing body before her soul is lost forever, Jiang Zechen, guided by Qiao Nian’s ghost, embarks on a desperate journey to reclaim her body and save her life.

In the past, Gu Meng, the richest family’s only daughter, was plotted by her fiance to lose her family. Today, Gu Meng is no longer as innocent as before and returns as a dance-hostess to assassinate a warlord, Xiao Hongye, with huge authorities. Unfortunately, she has an accident, losing her memory, and was imprisoned by Xiao Hongye to be his servant girl, and was tortured a lot. However, even if she is humiliated badly, she never gives up and vows to reveal the truth and kill the enemy by herself. While she is doing it with great resentment and hatred, she is played by the fate and falls in love with Xiao Hongye in the mutually plotted actions and after repeated memory losses…

A blind piano tuner is determined to uncover the truth behind her parents' deaths and seek justice for their wrongful fate. Torn between love and vengeance, she defies the odds, navigating darkness and breaking free from destiny to carry out her carefully planned revenge.

After her sister's tragic death, Yu Qinghuan was adopted by her brother-in-law, Jiang Mohan, a powerful warlord, and was raised to become the owner of a pleasure house. To her shock, the man she admired and respected was the very one she wished to kill—the murderer of her sister. Jiang Mohan believed he could remain heartless, but he ultimately fell for her. As the fog clears, their twisted love and fated bond emerge amidst hatred. Will the misunderstandings and pain between them become barriers or ties that bind?

After losing her family, Shen Qingtang is taken in by the powerful Pei family and raised as the heir Pei Congzhi’s adopted sister. Enduring years of mistreatment and emotional manipulation, she decides to escape the oppressive household and the dangerous bond with Pei Congzhi, determined to take control of her own fate.

Zhang Xiaomei, commander of the Beiyi division, seeks revenge against Crown Prince Li Ye for orchestrating his father's death. When Zhang captures Li Ye's top spy, Zhu Qingzhu, he sees a chance to expose the prince. However, Li Ye betrays Qingzhu, using her as a scapegoat to avoid punishment. Just as she faces execution, Zhang Xiaomei spares her life and brings her into his household. As they grow closer, they fall in love, only for Li Ye to reemerge, determined to reclaim Qingzhu and prevent her from finding happiness with another man.

Bound by a tragic love across lifetimes, Lu Anning and Ling Cang break free from fate’s control. From enemies to allies, they embark on a journey of cultivation to gain power and rewrite their destiny.

Ling Xiao has laid low for many years in order to finally gain control and become the powerful new city lord. In order to take revenge, he forces the old city lord's daughter, Su Wan Er, to be his forbidden wife. Even though the two have grudges and feuds, they are deeply entangled in love and hate amidst the crises and protections. In the end, where will the future of the two go?

Wang Niang, a carp demon hiding in the human world for 300 years, runs a scent workshop where she meets Fang Mo, a young master trying to buy her business. Meanwhile, Fang Yuren, his brother, is saved by Lan Ze, a disguised disciple of Ling Jing Men. Their intertwined destinies lead to romance, misadventures, and heartfelt connections.

Xiao Zhao creates a game revolving around the workplace and the palace where Zhao Ruoqi has to navigate the difficulties within the game.

Despite being enemies from different realms, Feng Ruoyao, the powerful demon queen falls in love with Mo Chenyuan, an immortal lord, and forcibly marries him. Mo Chenyuan, secretly in love with her, uses his injury as a reason to be captured and taken to the demon realm. Despite initial struggles, their mutual love and devotion help them overcome all obstacles, uniting the two realms and solidifying their bond.

Nan Yu was originally the protagonist of the game with the Mary Sue plot, but she woke up to find she was in the Republic of China and shared the body with the detective game master Gao Han. Despite their competition, they were forced to work together to solve strange cases.

Seven years after her family’s massacre, Jiang Chan discovers a link to Li Sha Lou, a secretive assassin organization. To uncover the truth, she masters her family’s martial arts, adopts the alias Hua Shan, and infiltrates the group.

When Huo Ming loses his memory in an accident, a hidden AI chip awakens superhuman abilities within him. Caught in Lin Yun’s corporate battle, he must confront hidden truths, protect those he cares about, and find love, all while redefining who he really is.

Suffering from a mysterious illness, noble concubine Su Qin encounters a black-robed kidnapper "Bing-zhong-bing" in the palace. To marry Lu Huan, Prince Ningan and plot regicide, they face danger together, their bond growing amid turmoil.

Jiu Feng, a resourceful village girl, meets Ta Ta, the crown prince, sparking a transformative journey. Through her ingenuity, she revitalizes her village with winemaking and tourism while navigating a bond with Ta Ta.

A thrice-widowed woman marries Ye Lang, the illegitimate son of a powerful tycoon, believing she’s found a sincere younger lover—only to be drawn into a hidden scheme. Reborn after dying on his wedding day in a past life, Ye Lang returns seeking revenge, but finds himself entangled in her charm once again. As love and suspicion collide, deeper secrets surface, revealing that someone else may be manipulating everything from behind the scenes.

During the Republican era, the theft of a jade Buddha relic and the murder of an opera troupe leader draw a young marshal, a celebrated opera performer, and a wealthy heiress into a deadly conspiracy. As long-buried secrets and an old murder case come to light, they uncover unexpected ties that reshape their relationships and destinies.

Fallen heiress Cheng Youran assumes a new identity to seek revenge on Xu Shian, the son of her mother’s killer. As she gathers evidence, Xu Shian discovers her secret and secretly aids her, leading to a shocking revelation about the true mastermind behind her mother’s death.

Deputy captain Li Kaiyang and his apprentice Jiang Han investigate a series of brutal murders, including sexual assault cases and mysterious nude corpse killings. When the supposedly dead “Red Gloves” killer appears to return, the two detectives race to uncover a long-hidden mystery connected to the crimes.

Bai Feifei returns to the martial world seeking revenge, drawing hero Shen Lang, heiress Zhu Qiqi, and the cunning Wang Lianhua into a deadly clash over a powerful treasure, where love and betrayal blur the lines of loyalty.